Every client in one place
Contacts, notes, files and the full history of every job, searchable in seconds.
Custom CRM for small businesses.
Client management software built around how your business actually works: your clients, jobs, quotes, invoices and renewals in one place, with logins for your team and no per-user monthly fees. Fixed price, and you own it.
/ What it does
Client management software that fits your business.
Most CRM software for small businesses is built for sales teams. Service businesses need something different: one place for every client, every job and every invoice.
Quotes and invoices
Quotes built from your own services and prices, turned into invoices without retyping.
Projects and jobs
Track what is booked, in progress and finished, and who is working on what.
Nothing slips
Renewals and overdue invoices flagged before they cost you money.
Logins and roles
Your team signs in and sees only what they need. Clients can get their own portal if you want one.
Numbers you can trust
Income, expenses and outstanding amounts at a glance, instead of three spreadsheets.
/ Proof
We run our own business on one.
Nova Site Admin is the custom CRM behind our studio: clients, projects, quotes, invoices, time tracking, renewals, partners and tax in one dashboard. The live demo is loaded with a made-up agency and 200 fictional clients, so you can click through everything.
/ Custom or off the shelf?
When a custom CRM pays for itself.
We would rather point you to an existing tool than build something you do not need.
Build a custom CRM when…
- Per-user fees keep rising as your team grows
- You run several tools that do not share data
- Your process needs constant workarounds in generic software
- You want your data in a database you own
Use off-the-shelf CRM software when…
- A standard CRM already fits how you sell and deliver
- You need something running this week
- You are a team of one or two with simple needs
- Your budget is below the cost of a custom build
/ Common questions
Custom CRM questions.
How much does a custom CRM cost?
Custom CRMs start from $8,000, priced by the screens, user roles and integrations you need. You get a fixed, itemised quote before any work starts, and there are no per-user monthly fees afterwards.
Is a custom CRM better than off-the-shelf CRM software?
Not always. If an existing CRM already fits how you work, use it: it is quicker to start and cheaper up front. Custom makes sense when you keep working around the software, pay per-user fees for tools that do not talk to each other, or run a process that generic CRMs do not handle well.
What is the difference between a CRM and client management software?
In practice, very little. Both keep your clients, contacts, jobs and conversations in one place. Service businesses often need more than a sales CRM offers, such as projects, quotes, invoices and renewals, which is where a custom system helps.
How long does it take to build?
Most of our web apps, including CRMs, take four to five days to build once the scope is agreed. Larger systems take longer, and your quote states the timeline.
Can you move our data from spreadsheets or another CRM?
Usually, yes. Most CRMs and spreadsheets can export your clients and contacts, and we import them as part of the build. We confirm what is possible when we scope the project.
Who owns the CRM and the data?
You do. The system and its data are yours, in a database you control. If you ever want another developer to take over, we hand everything over.
Tell us how your business runs.
Send a short brief or book a free 20-minute call. We reply within one business day, usually much sooner.