Set up properly
Conversion tracking in place before a cent is spent, so we can tell what is working rather than guessing.
Four things, done properly.
Build the site, build the systems behind it, make it findable, and bring people to it. Here is what each one involves, and what it costs.
/ 01 — Custom website design
A site built for your customers, not a template.
We start with how people actually find and judge a business like yours, then build around that. No page builders, no themes with your logo dropped on top.
- Custom design, written and built from scratch
- Copywriting that sounds like your business, not filler text
- Mobile-first layouts, checked at phone width throughout
- Enquiry forms, booking links and click-to-call built in
- Your own photos processed properly, or we help you get better ones
- Launch-ready: domain, hosting, SSL and email all set up
/ 02 — SEO
Getting found when someone searches.
A beautiful site nobody can find is an expensive business card. SEO is the work that puts you in front of people already looking for what you do, and it comes standard with every site we build.
- Technical foundation — titles, descriptions, sitemap, structured data
- Google Business Profile set up and kept accurate
- Consistent name, address and phone number across listings
- Local search targeting for the cities and regions you actually serve
- Content built around the terms your customers really type
- Plain-language reporting, not a dashboard nobody reads
Rankings are earned over months, not days. We will tell you honestly what is realistic for your industry before you spend anything. Ongoing SEO work beyond the launch setup is quoted separately.
/ 03 — Google Ads
Paying for enquiries, not clicks.
Ads work when the targeting is tight and someone is watching the account. Most small-business ad accounts fail on the second one.
Targeted to your area
City, radius and region targeting, so you are not paying for clicks from people three states away.
Actually managed
Negative keywords, bid adjustments and ad copy tested over time — not set up once and left to drain.
/ 04 — Web apps
When a website is not enough.
Booking systems, internal dashboards and client portals — software built around how your business actually runs, on the same fast, hand-written foundations as our sites.
- Built from scratch around your workflow, not a subscription you bend to fit
- Secure sign-in with roles, so staff, clients and admins each see the right things
- Your data in your own database, on standard hosting or your own server
- Works on phones, tablets and computers
- Can carry your clients’ branding, if you want to sell it on
- New features added as your business grows
Most web apps launch in four to eight weeks, depending on scope. You get a fixed, itemised quote before any work starts.
/ Pricing
Fixed prices. SEO included as standard.
These are starting prices, so you know where you stand before you enquire. Every project gets a written, itemised quote before any work starts, and the price on it is the price you pay.
Launch
$2,500
One-off · live in 2–3 weeks
A fast, professional site for a business that needs to look the part and bring in enquiries.
- Up to 5 custom-designed pages
- Mobile-first design, checked at every screen size
- SEO included: titles, descriptions, structured data, sitemap and Search Console
- Enquiry forms, booking links and click-to-call
- Domain, hosting, SSL and business email set up
- Two rounds of changes before launch
Growth
$4,500
One-off · live in 3–5 weeks
For businesses that want to rank, run campaigns and turn more visitors into customers.
- Up to 12 custom-designed pages
- Everything in Launch
- A blog or news section you can update yourself
- Analytics and conversion tracking, so you can see what brings in work
- Google Business Profile setup and local SEO
- Three rounds of changes before launch
Custom & web apps
from$8,000
Fixed quote · typically 4–8 weeks
Booking systems, dashboards, client portals and larger sites, built around how you work.
- Built from scratch around your workflow
- Secure sign-in with roles for staff, clients and admins
- Your data in your own database
- SEO included on every public page
- Fixed, itemised quote after a discovery call
- New features added as you grow
Care plan
Hosting, SSL, backups, monthly SEO checks, updates and up to 2 hours of changes or support every month. Optional, and you can cancel any time.
$200 / month
Add the care planPrices are shown in US dollars, British pounds or euros depending on where you are; each is a set price, not a live exchange-rate conversion. Google Ads management is quoted separately, and ad spend is paid directly to Google.
/ Afterwards
Hosting, maintenance and the boring parts.
Someone has to renew the domain, update the content and notice when something breaks. On the care plan, that is us.
Hosting & SSL
Set up, secured and kept running. No renewal emails landing in your inbox.
Domains in your name
Registered to you, not to us. You are never held hostage over your own address.
Content changes
New prices, new photos, a new service page. Send it through and we handle it.
Business email
you@yourbusiness.com instead of a Gmail address on your quotes.
/ Common questions
Before you enquire.
How much does a website cost?
Websites start at $2,500 for up to five pages, with SEO included as standard. Growth sites of up to 12 pages start at $4,500, custom builds and web apps from $8,000, and the optional care plan is $200 a month. Every project gets a fixed, itemised quote before work starts, usually within two business days. See pricing for what each includes.
How long does it take?
Most Launch sites go live in two to three weeks and Growth sites in three to five, including your review rounds. Web apps usually take four to eight weeks. The thing that most often holds a project up is waiting on content, so we tell you up front exactly what we need from you.
Is SEO really included?
Yes. Every site launches with the technical SEO done properly: page titles and descriptions, structured data, a sitemap, fast loading, mobile optimisation and Google Search Console set up. Ongoing SEO work after launch, such as content and link building, is quoted separately.
Which currencies do you invoice in?
US dollars, British pounds or euros. Prices on this site switch automatically based on where you are, and you can change the currency with the $ / £ / € switch. Your quote states the currency you will be invoiced in.
Do I own the website?
Yes. The domain is registered in your name and the site is yours. If you ever want to move it elsewhere, we hand everything over without a fight.
Can you work with my existing site?
Sometimes. If it is on a platform we can work with and the bones are sound, we will improve it rather than start again. If rebuilding is genuinely cheaper and faster, we will say so.
Do you work with clients outside South Africa?
Yes. The studio is based in South Africa and all of our work is done remotely. We work with businesses in the United States, the United Kingdom and Europe, and schedule calls in your time zone.
What if we are not a good fit?
We will tell you, and where we can we will point you to someone better suited. It costs us a project and saves you a bad one.
Tell us about your business.
Send a short brief or book a free 20-minute discovery call. We reply within one business day, usually much sooner.